BUDY BUZZ: healthy healthy healthy

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What is it?
When you look in magazines, you see the advertisements of healthy food or sport everywhere. 55% of all the women think that a healthy lifestyle and healthy food is very important. 63% of all the women is willing to pay more for biological food.
Which conclusion can we take? Women are getting healthier than before.

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Why is it cool?
I think it’s cool because this movement fits perfectly with my last coolhunt. They both are about the self image of women. Women want a healthy lifestyle because they still think they are too fat.
So, is it a good thing or a bad thing? On the one hand you would say that it’s a good thing because our society is getting healthier. But on the other hand it’s also a warning. Because of the self image  of women, they think they have too loose weight. That’s ridiculous of course, but that’s how we think about ourselves.

 Why does it have future growth potential?
I think it has future growth potential because every magazine has those articles and those tips and tricks. They are all participating.
It’s hard to change this. It will cost a lot time.

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Source
Magazines: cosmopolitan, cosmogirl, gentlewoman, monocle, code, elle, vogue

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THE MIDDLE: the feminine zone between ribs and hips is a major focus this season

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What is it?
When we’re looking to the fashion in the past, we see the women with corsets looking really thin.
When I was reading the magazine the Gentlewomen I was really surprised. An article about the feminine zone between ribs and hips, it’s back!
People are fed up with photoshop and want to be natural. Being as thin as you can is no longer a must.
But this article says something different, we stil think it’s important to be thin and skinny. Women need to be small, it’s the ideal image. What is it with the world…

Why is it cool?
I think it’s cool because the article is against the thoughts of the people nowadays. On one side we’re seeing the people, who are fed up with the photoshop and want to be natural. But on the other side we’re seeing the magazines saying that having a narrow waist is a must this season.
The Dutch site NU.nl did a research about the self image of women. 51% of all the women find themselves too fat. I think this is because of all those magazine who are saying that it’s a must this season to have a narrow waist.

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Why does it have future growth potential?
As much as we want to deny it, the movement about being as thin as possible is still going on. Being as skinny and thins as you can be is still a priority in our society. The biggest brands are joining the movement of being as small as you can be. Dolce & Gabbana, Balenciaga, Dior and Lanvin, they are all participating. That’s why I think this trend has future growth potential because those brands are a model for the fashion world.
Every brand will participate with this trend. A lot needs to happen before there will be a change in the fashion world.

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Source: nu.nl  & The Gentlewoman

THE HOUSEHOLD? LEAVE IT TO THE WOMEN

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Doing the household is a women’s job? Most of the people say that it isn’t, doing household is something for men and women. But the reality is different.
When I was reading the Dutch magazine MAMA (moms), I was thinking why is there only a magazine for moms (in the Netherlands) and no magazine for dads?
What I also read in the magazine: 70 percent of all the women are doing the household.
Most of us think men and women are the same, when we’re talking about doing the household. As you see, research says something different.
What do we have to believe? Research or the people?
So, I started searching. The following pictures and articles will confirm that there are still more women than men doing household.

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  • In this picture we’re seeing a mom holding her baby. On almost every pack of pampers we’re seeing a mom and a baby.
    The conclusion we can draw from this is that still most of the moms are raising their children, not the dads.

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  • Moms are changing the baby’s diaper, not the dads right?

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  • https://www.facebook.com/robijndoetdewas?fref=ts
    Robijn is a dutch company for detergent and fabric softener. On their Facebook page they posted an article. The article says: ’Have you surprised your GIRLfriends already with Robijn Creations?’
    In fact the article says that women are doing the household, not the men.

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What is it?
In this coolhunt I tried to explain that there is a interesting movement going on. We’re going back to a more traditional devision of householding tasks. We’re seeing this movement in a lot articles and advertisements.

Why is it cool?
While I was reading the article in the MAMA, I immediately thought ‘This is cool!’. I think it’s a cool article because it’s against the thoughts of everyone. Men and women are equal when we’re talking about doing household is what we’re thinking. But the truth is different.
Maybe we’re going back to a more traditional devision of householding tasks. It’s a interesting movement, and I think we will hear more of it soon!

Why does it have future growth potential?
I think it has future growth potential because we’re often see trends coming back. The traditional devision of householding tasks was normal in the past. We’re now also going back to a more traditional way.
Another reason is that we’re seeing this movement in a lot articles and advertisements, it’s a serious subject in the society.

MEN AND WOMEN ARE NOT THE SAME: there are still a lot of differences

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Last week I went to the supermarket and I saw something really interesting..
My previous coolhunt was telling us that men and women are getting more similar. But the supermarket tells us something different. Men and women are NOT the same. We’re still seeing a lot of difference between men and women, especially when we look in the supermarket, the media or toy shops. There is Yoghurt especially for men and alcoholic drink for women. And when we take a look at the products relating to the household we still see the women on the bottles with detergent.
When you take a look in the toy shop you see the difference between boys and girls at his best. De pink sector and the blue sector.
The following pictures show us that there are a lot of differences between men and women.

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1st picture: Women are doing the household, they wash clothes, men doesn’t.

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2nd picture: How to be gorgeous for women, and how to be clever for men. Women can’t be clever, and boys can’t be gorgeous? The toy shop shows us the difference between girl and boys.

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3rd picture: Yoghurt especially for men. Women can’t eat this yoghurt? Women don’t need to be powerful?

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4th picture: Alcohol for girls only. What will happen when boys drink this alcohol?

What is it?
This coolhunt tells us that there are still a lot differences between men and women. Men and women are not the same.
My previous coolhunt was telling us that men and women are getting more similar, but this is the other side of those observations. In the media we’re still seeing the differences between men and women.

Why is it cool?
I think it is cool because this coolhunt shows us the other side of the coin. It’s interesting to see that there are two different sides. Researches reveal that men and women getting more similar but when you look in the shops and the media we see a whole other side. But what’s the right side? We don’t know yet, time will tell..

Why does it have future growth potential?
I think this phenomenon has future growth potential because there will always be a difference between men and women. Maybe less than first, but there will always be a difference. Men and women are not the same, and they will never be the same.
This phenomenon is the opposite to the trend about gender-neutral and a unisex world. We’re also seeing two different sides of a trend. It’s interesting to see, but I’m wondering… What is going to be the right one? We wil see..

Source: http://seksisme.tumblr.com
KIJK magazine

MEN VS WOMEN: We’re getting more and more similar to each other

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What is it?
The toy shop, the place where you can see the difference between men and women the most. The girl toys are the pink ones and most of the boy toys are blue.
People in the past thought that those differences in preference between men and women came because it is programmed in our brains. They thought it was because we needed to prepare for our future place in the society. But times have changed, new researches have revealed that the differences between men and women are slowly disappearing.
The Dutch magazine KIJK gives an example: In the year 1974 boys were a lot better at math than girls. Now, in 2014 there is no difference anymore. On more and more areas men and women are similar.
KIJK also says, that the emancipation one of the reasons is for this phenomenon. Men and women are more coequal than before. Because of this, men and women are doing the same jobs and other things than before. And that’s why people expect that men and women comply with the same standards and values.
When we’re taking a look in the society, there are a lot of examples of this phenomenon. Some of those examples are:

Those examples show us that men and women are getting more similar to each other.

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Why is it cool?
I think this is a really cool subject because we’re seeing a really interesting movement. KIJK says that men and woman are getting more similar. What will the world be in the future? Is the world gender-neutral in the future? Or is this just a phase?
It’s interesting to see that the world is changing. Is there going to be a unisex world in the future? We’ll see, time will tell. There is still a lot unclear about this subject, but it’s also a really interesting one.

Why does it have future growth potential? 
I think it has future growth potential because there are so much examples, while we are still in a really early phase of this movement. We see that the movement affects many sectors, in fashion but also in names and perfumes. That’s why a think it’s really a ’thing’ in the society.
A lot of magazines and websites are telling about this movement.
Because of all these phenomena about this movement, I think it has future growth potential.

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