This time I am going to talk about transparency again. We can see transparency lately in many sectors.
What is it?
‘De kleine keuken’ is a Dutch concept for babies and toddlers. ‘De kleine keuken’ means ‘The small kitchen’. ‘De kleine keuken’ makes food for babies and toddlers, and the food is 100% organic. They only work with healthy ingredients and they don’t add additions.
But, that’s not everything! The food from ‘De kleine keuken’ is also really delicious.
Why is it cool?
I think this is a cool signal because ‘De kleine keuken’ is very open about the origin of their products. They’re really transparent about everything.
This signal proves that we also need to think about the future. The future of our children. Transparency is the future, our children are also the future. I really like the combination of those two things.
Why does it have future growth potential?
I think ‘De kleine keuken’ has future growth potential because people nowadays need transparency. ‘De kleine keuken’ is responding to this and I think that many people will like this. In the future, we are going to see more concepts like this one.