DOPHERT: VEGAN FOOD & GOODIES – total transparency

Hi followers!
Do you also like vegan food? I really do, and that’s why I was quite interested when I read an article about a new lunchroom in Amsterdam. I am going to tell you more!!

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What is it?
Dophert is a lunchroom based in Amsterdam, in the Netherland. It’s not a normal lunchroom. Dophert is also a catering company, a shop and they also give workshops.
That’s not all, Dophert is really special because they only serve vegan food and they only sell vegan goodies.

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Why is it cool?
I think Dophert is cool because all the products they sell are vegan. People want to know what is in their products, they need transparancy. Dophert is totally transparent, and I think many people will like Dophert because of that.

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Why does it have future growth potential?
The trend transparency is very current. People need transparency, but nowadays it’s very hard finding out if something is real. Dophert is totally transparent and that’s why I think Dophert has future growth potential.

Take a look at their webshop: http://www.dophertgoodswebshop.com/

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Tell Spec: BEAM YOUR HEALTH UP – total transparency

Hi followers!
Do you guys exactly know what’s in your food? I actually don’t believe you know. Tell spec makes it easier to know everything about your food.

What is it?
Tell spec is a food scanner that connects to your smart phone. With tell speck you can get information about allergens, chemicals, nutrients, calories, and the ingredients in any food item.

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Why is it cool?
I think Tell Spec is cool because they promote healthier eating, and you exactly know what is in your food. Tell spec fits perfectly with the trend Transparency. Transparency is something what people need nowadays.

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Why does it have future growth potential?
I think Tell Spec has future growth potential, because we nee transparency. Tell spec is responding to the trend transparency. Thats’s why I think that many people are going to like tell spec.

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Source, Source

TOTAL TRANSPARENCY: De kleine keuken!

Hi Followers,

This time I am going to talk about transparency again. We can see transparency lately in many sectors.

ImageWhat is it?
‘De kleine keuken’ is a Dutch concept for babies and toddlers. ‘De kleine keuken’ means ‘The small kitchen’. ‘De kleine keuken’ makes food for babies and toddlers, and the food is 100% organic. They only work with healthy ingredients and they don’t add additions.
But, that’s not everything! The food from ‘De kleine keuken’ is also really delicious.

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Why is it cool?
I think this is a cool signal because ‘De kleine keuken’ is very open about the origin of their products. They’re really transparent about everything.
This signal proves that we also need to think about the future. The future of our children. Transparency is the future, our children are also the future. I really like the combination of those two things.

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Why does it have future growth potential?
I think ‘De kleine keuken’ has future growth potential because people nowadays need transparency. ‘De kleine keuken’ is responding to this and I think that many people will like this. In the future, we are going to see more concepts like this one.

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FIGHT HUNGER WITH HUNGER: Food and Quality of Life

Hi followers,
I would like to talk about food and quality of life with you. There are a lot of people who are so poor that they can’t afford their food. On the other hand, there are also many people having more than enough food.
So, on the one hand we see people with a quality of life that isn’t good and on the other hand we see people with a decent quality of life.
With this in my mind, I started looking on the internet, to find signs about this fact.

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What is it?
I found the community ‘Hungry People’, the social food network. ‘Hungry people’ is a community which connects people through sharing recipes. When somebody shares a recipe, Hungry People donates €0,25 to a ‘good food charity’. Hungry people wants to contribute to a sustainable world.

Why is it cool?
I think it’s cool because Hungry People contributes to the quality of life of people. It also contributes to a better world.

Why does it have future growth potential?
I think this signal has future growth potential because people nowadays want to contribute to a better world. Unfortunately, they do not know exactly how. Hungry people makes this easy for people, and it makes it also a fun experience.
I think that people will like Hungry people and there will be more initiatives like this in the future.

Source,Source 

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BUDY BUZZ: healthy healthy healthy

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What is it?
When you look in magazines, you see the advertisements of healthy food or sport everywhere. 55% of all the women think that a healthy lifestyle and healthy food is very important. 63% of all the women is willing to pay more for biological food.
Which conclusion can we take? Women are getting healthier than before.

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Why is it cool?
I think it’s cool because this movement fits perfectly with my last coolhunt. They both are about the self image of women. Women want a healthy lifestyle because they still think they are too fat.
So, is it a good thing or a bad thing? On the one hand you would say that it’s a good thing because our society is getting healthier. But on the other hand it’s also a warning. Because of the self image  of women, they think they have too loose weight. That’s ridiculous of course, but that’s how we think about ourselves.

 Why does it have future growth potential?
I think it has future growth potential because every magazine has those articles and those tips and tricks. They are all participating.
It’s hard to change this. It will cost a lot time.

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Source
Magazines: cosmopolitan, cosmogirl, gentlewoman, monocle, code, elle, vogue

THE MIDDLE: the feminine zone between ribs and hips is a major focus this season

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What is it?
When we’re looking to the fashion in the past, we see the women with corsets looking really thin.
When I was reading the magazine the Gentlewomen I was really surprised. An article about the feminine zone between ribs and hips, it’s back!
People are fed up with photoshop and want to be natural. Being as thin as you can is no longer a must.
But this article says something different, we stil think it’s important to be thin and skinny. Women need to be small, it’s the ideal image. What is it with the world…

Why is it cool?
I think it’s cool because the article is against the thoughts of the people nowadays. On one side we’re seeing the people, who are fed up with the photoshop and want to be natural. But on the other side we’re seeing the magazines saying that having a narrow waist is a must this season.
The Dutch site NU.nl did a research about the self image of women. 51% of all the women find themselves too fat. I think this is because of all those magazine who are saying that it’s a must this season to have a narrow waist.

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Why does it have future growth potential?
As much as we want to deny it, the movement about being as thin as possible is still going on. Being as skinny and thins as you can be is still a priority in our society. The biggest brands are joining the movement of being as small as you can be. Dolce & Gabbana, Balenciaga, Dior and Lanvin, they are all participating. That’s why I think this trend has future growth potential because those brands are a model for the fashion world.
Every brand will participate with this trend. A lot needs to happen before there will be a change in the fashion world.

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Source: nu.nl  & The Gentlewoman

THE HOUSEHOLD? LEAVE IT TO THE WOMEN

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Doing the household is a women’s job? Most of the people say that it isn’t, doing household is something for men and women. But the reality is different.
When I was reading the Dutch magazine MAMA (moms), I was thinking why is there only a magazine for moms (in the Netherlands) and no magazine for dads?
What I also read in the magazine: 70 percent of all the women are doing the household.
Most of us think men and women are the same, when we’re talking about doing the household. As you see, research says something different.
What do we have to believe? Research or the people?
So, I started searching. The following pictures and articles will confirm that there are still more women than men doing household.

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  • In this picture we’re seeing a mom holding her baby. On almost every pack of pampers we’re seeing a mom and a baby.
    The conclusion we can draw from this is that still most of the moms are raising their children, not the dads.

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  • Moms are changing the baby’s diaper, not the dads right?

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  • https://www.facebook.com/robijndoetdewas?fref=ts
    Robijn is a dutch company for detergent and fabric softener. On their Facebook page they posted an article. The article says: ’Have you surprised your GIRLfriends already with Robijn Creations?’
    In fact the article says that women are doing the household, not the men.

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What is it?
In this coolhunt I tried to explain that there is a interesting movement going on. We’re going back to a more traditional devision of householding tasks. We’re seeing this movement in a lot articles and advertisements.

Why is it cool?
While I was reading the article in the MAMA, I immediately thought ‘This is cool!’. I think it’s a cool article because it’s against the thoughts of everyone. Men and women are equal when we’re talking about doing household is what we’re thinking. But the truth is different.
Maybe we’re going back to a more traditional devision of householding tasks. It’s a interesting movement, and I think we will hear more of it soon!

Why does it have future growth potential?
I think it has future growth potential because we’re often see trends coming back. The traditional devision of householding tasks was normal in the past. We’re now also going back to a more traditional way.
Another reason is that we’re seeing this movement in a lot articles and advertisements, it’s a serious subject in the society.